
Mikael Colville-Andersen (that's him at right) is a film-maker and the blog author over at
Copenhagenize and
Copenhagen Cycle Chic. I heard him speak at the Washington DC Planning Commission last Wednesday night. Mikael is a good public speaker and a charming and funny guy, and he is promoting a provocative idea about urban cycling and cycling policy:
We could have all the benefits of Copenhagen cycling if we just, you know, dressed a little nicer on our bikes, if we just marketed bicycling as an activity by, um, looking more like a fashion plate.Mikael cites a lot of statistics (if, for example, you go over to
Copenhagenize, you can see a running total of bicycle miles ridden in Copenhagen up to the moment) and makes a number of frankly good points about the Copenhagen environment. He talks about all the bike infrastructure that's being implemented in Denmark, and he spends no small amount of time addressing the fact that cycling is so much a part of the Danish lifestyle that people who do urban cycling in Copenhagen don't think of themselves as "cyclists". To what does Mikael attribute this great example for the rest of the world? To the fact that the Danish cyclists dress well, with a sense of style, (and that the men wear suits). Mikael asserts that
bicycling's lack of status (outside of Copenhagen and -maybe- Amsterdam) is due to the fact that we just don't dress well enough.
Mikael, excuse me for saying so, but I think you have your cause and effect either reversed or at best very muddled. Your fashion premise is a fiction. An amusing fiction, and one that we might all like to imagine ourselves in the midst of, but a fiction nonetheless.
I've been pretty tough on Mikael so far this post, (and I
beat up on him a little in a previous post) but I will certainly concede that in his talk he does make some interesting and (mostly) valid points about the "values inversion" of the way that cars and automobiles are marketed:
- Which is truly more "liberating", an auto or a bicycle?
- Which is truly more dangerous, an auto or a bicycle?
- Which is truly sexier, driving a car or riding a bike?
- Should automobiles have warning labels like cigarettes?
and he does a nice historical exposition of bicycle posters, to show how bicycles and bicycling (as a tourist activity) have been marketed over the 20th century. These are valid, and I appreciate all this. And Mikael's "cycle chic" (thinly disguised girl-watching, but hey, I like this as much as the next guy) is supported in
this article in Sci-Am about the incidence of female cyclists.
But the promulgation of "cycle chic" is just
wrong as primary policy. Why do I say this? Two reasons. One, it's an effect, not a cause. And Two, because there are bicycling advocacy groups who will buy into it
because it's easy. "All we have to do is increase our marketing budget and find some good-looking models, and our urban cycling problems will diminish!" Excuse me, but this is reductionist malarkey.
Over the past couple of years, I've spent enough time in Europe, in Belgium, France, Germany, Switzerland, and Sweden, to see the truth about why urban cycling in these places is different from the US. The truth of it is, what make cycling work in Copenhagen (and Amsterdam, Basel, Berlin, Brussels, Stockholm and elsewhere) is the combination of two components:
- Motorists' near-universal respect for bicyclists*; and
- Bicyclists' near-universal respect for traffic laws.
These two complementary components, while not impossible to enable in the US, are, nonetheless, longer-term and messier than a simple marketing campaign. Making these two things happen in the US will involve "the three E's":
- bicycle safety education (best if done in public schools from an early age);
- enactment of laws that protect bicyclists in a reasonable way; and
- consistent and fair enforcement of those laws.
Denmark has
all these things, and that is why Copenhagen residents use bikes casually and don't need to think of themselves as cyclists. (Some of the readers of this blog have already
commented on the Danes' observance of traffic laws.) And this has created the secure environment that allows them to 'dress up' when it suits them. Not the other way around.
Postscript: Am I guilty of taking Mikael too seriously when he is intending to be 100% ironic? Hm. It is a possibility. But if Mikael really wants to get the substantive good news out about Danish cycling, there is certainly a lot of it that he's bypassing. Consider
this excellent report (PDF) from the
English reports pages of the Danish Road Directorate. (It's from the year 2000, but is the most recent paper on this topic.) In a (partial) defense of Mikael's "marketing" position, there is this quote:
It is important to link soft policies (campaigns, instruction etc) with hard policies (infrastructure, taxation etc). The combination of hard and soft policies is necessary in order to achieve a big change in travel behaviour, both regarding transport mode choice and road safety.
Notice that the quote does mention "campaigns" but in the same breath talks about education as well as "hard policies". In fact, the report is
such a good report and
so well researched and balanced, and give
such a good picture of the real policies that need implementing that it somewhat reinforces my picture of Mikael as being reductionist. And mind you, the source of this document is the Danish highway department. Consider how different the US would be if we had our highway departments actively researching and promoting cycling! As just one example, consider the chart below and the story it tells:

But hey, all of this doesn't mean I'm not a curmudgeon :)
*There are exceptions to this, especially in the UK which for some reason tracks the US more closely.