Wednesday, February 4, 2009

Bicycle Lights are "Fashion", sez the NY Times

OK, the venerable Gray Lady has an online review about, of all things, bicycle lights. I say "bicycle lights" instead of "bicycle lighting systems" because all the lights (and they choose front-rear pairs) cost less than $60 total and have regular battery cells contained. None of that high-tech, rechargeable, exterior battery pack stuff (costing $150 and up) that is intended to either blind oncoming motorists or light up the Black Forest so you can find your way home without being waylaid by an evil witch who wants to put you in a puff pastry.

What bemuses me about this whole thing is where the review shows up online. Not in the Technology section next to David Pogue (who had a wonderful article about Twitter recently) but in the "Fashion and Style" section! The reviewer is this hunky young bike courier (pictured) named Hugo Giron (love that name!) I think this says a number of things:
  1. Bicycling in urban settings is considered hip. Take heart, those of you (of us) out in unwashed suburbia, and remember that when you get a chance to move to the big city, you will be part of the elite.
  2. There are a lot of young, good-looking kids out there cycling these days, and this invariably leads to thoughts of "fashion". The NYT is by no means alone on this. Look at London Cycle Chic, which is on my blogroll at right, or Copenhagen Cycle Chic. (Note: some images on these sites may be NSFW.)
  3. The NYT is a quality tome, no matter what. The content of the reviews is really pretty good. I like the criteria the guy uses, and tend to agree with his ratings.
  4. Nonetheless, I find it hard to consider bicycle night lighting "fashion", and therefore feel this review is misclassified. I would never have come across it if I hadn't seen a link in another blog. Which leads me to my conclusion:
I think it's time for the NYT to create a "Transportation" section for their media, where they can conglomerate articles about automobiles (also mislocated in the Sports section of the print edition), mass transit, air travel (they can keep the "Travel" section for "Destinations" (which I think they sometimes call their Travel section already), bicycling, and other various forms.

1 comment:

Bicycle Light said...

These lights are really good. they provide the rider with a clear visibility during the dark conditions. Such lights are good because they are a forms of reflectors and or a reusable source of light. moreover the flashing and other specifications gives a unique touch. i like ur blog